Attitude: Pinstriped, flamed, stretched, stripped and chopped. They're the answer to the age old question "What are you lookin' at?". If you want something with a little more punch, you found it. The Men's Attitude collection features custom frames and components inspired by the hotrod and motorcycle cultures. Tricked out forks, struts, mudguards, handlebars, racks and tyre sizes give these bicycles a look all their own. All style. All attitude. Not to mention patented Flat Foot Technology notoriety. (see brouchure for more info)

The Electra Cherie is a funky and stylish ladies cruiser bike which allows you to express your style effortlessly. The unique characteristics of the Cherie are fully integrated throughout the entire bike-from frame, mudguards and chain-guards to the funky saddle and grips, right down to the rims and tyres! Take away the amazing looks of this bike and the specs are just as good, with 3-speed Shimano Internal Hub with back pedal braking for low maintenance and reduced servicing. Trendy fenders to keep the dirt and grime off you clothes and bike.